To optimize your results, you need to understand the entire conversions funnel, how many visitors convert, and where they come from. Each tool measures your conversions differently, which can result in discrepancies. We've written a separate article explaining why you might see differences in data between Oribi and other platforms.

100% of Your Data Is Analyzed

Collecting counts from different platforms is a challenge for any tool. This is why numbers from Facebook, Google Analytics, AdWords, Bing, and other platforms almost never correspond.

One way of collecting counts is to sample your data. This means that only a subset of your data is selected and analyzed, which gives you faster results. However, this method tends to result in less accurate insights and cannot assure you that the chosen subset is representative of your overall visitors.

Oribi collects every button click, form submission, and page visit that happens on your site.

Conversion Count and Attribution

Oribi reports the unique count of each action. For example, if the same visitor clicked on ″Subscribe for Updates″ 5 times last week, Oribi will display it as one time. This method is used to provide a clear summary of converting visitors. So, when you see X subscribers this week in your Oribi account, it means X unique visitors.

Oribi’s attribution model is first touch. This means the country and platform counts are based on the visitor’s first visit to the site (ever, or since the Oribi tracking code was installed).

Other Factors to Keep in Mind

  • Ad blockers may affect the numbers you see in Oribi. While most ad blockers will not block the Oribi script from running, a few more aggressive ones will prevent Oribi from tracking visitors that use them.

  • Attribution windows vary between tools. For example, the default attribution window you will see on Facebook is one day for views and 7 days for clicks. In Oribi, a conversion will, by default, be attributed to the very first touch in the user's journey, regardless of how long ago it occurred.

  • In-app browsers can disrupt Oribi's tracking flow. Let's say a user clicks on your Instagram ad and your website opens on a browser within Instagram itself. If this user decides at some point during their session that they'd rather open your site in their phone's web browser, Oribi may not be able to recognize that it was Instagram that brought this user. This can also disrupt UTM tracking if you're using UTMs for these ads.

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