Explore All Visits
All Visits provides the big picture of your visitors’ actions. See breakdowns by platform, country, and pages visited. Each breakdown displays the number of unique visits as well as the number of conversions for each of your Magic Events.
Use this section to easily see how different parameters, such as platform, affect your conversion rate and what each visitor segment does on your site.
Explore Magic Events
Magic Events represent your main conversion goals, such as sign-ups, purchases, or blog visits. These can either be button clicks or page visits, or a group of either action type.
To explore what affects your Magic Events, choose them from the sidebar under Explore Button Clicks or Explore Page Visits. If you want to explore a button click, form submission, or page visit you haven't set as a Magic Event, simply select Explore Button Clicks > Explore More Buttons or Explore Page Visits > Explore More Pages and use the drop-down to find the event you're looking for.
Explore Button Clicks
Use this section to understand your conversions better and identify optimization opportunities.
The timeline visualization helps you track conversions and identify usage patterns.
Tip: Note the dots on the timeline. Each dot represents a potential cause of changes in your conversions helping you explain an increase or decrease. Dots can represent holidays (in any one of the main countries your visitors come from), a new page added to your site (such as a new blog post), or weekends. Hover over the dot to see more details.
Desktop vs. Mobile vs. Tablet
See which platform visitors used to convert. There are two important metrics to track:
The first is the trend - which platform is the most significant one? Are other platforms also important or do they only drive a very small portion of visitors? The second important metric is your conversion rate, which will help you understand how likely visitors are to convert based on the platform they’re using. In many cases, a major difference between platforms is an important indication that the site or flow is not optimized for a certain platform.
Tip: The conversion rate from mobile is usually lower than desktop. However, if it’s lower than 20-30% you can probably optimize it. In many cases, adjusting the design for mobile as well as simplifying the key pages can help close the conversion rate gap.
The By Page breakdown helps you analyze how each of your key pages performs. Find the pages where people click on your button the most and see the conversion rate of each page to reveal how many visitors to a certain page clicked the button. The By Page breakdown is also very powerful when optimizing your blog as you can easily see which posts convert best.
Tip: Exploring key actions which appear on a menu or pop-up? The pages with the highest conversion rates indicate where the most valuable opportunities exist. You might want to add more calls to action on these pages.
Track conversions by country. Use the conversion rate to learn how likely visitors from different countries are to click a particular button. A low conversion rate might indicate a language barrier or ineffective marketing channels for a certain location.
The By Session breakdown helps you optimize your marketing efforts and budgets. It indicates how many times a visitor came to your site before converting.
A common marketing practice is to get visitors to visit your site multiple times from different sources - retargeting, email campaigns, SEO, published content. This section helps you understand whether this is critical for your site. See which percentage of your visitors convert on the first visit, which percentage on the second visit, the third visit, etc.
Tip: Use the Visitor Journeys to follow individual visitors through your site. Explore their sessions and actions before converting to learn what is important to optimize your results.
Explore Page Visits
Optimizing your top pages can be the key to increasing conversions.
Use Explore Page Visits to learn which sections on your site are the most significant and understand how visitors behave on each page. The Page Visits section includes the same breakdowns as the Button Clicks section, as well as a breakdown of the button clicks on a particular page.
You can also explore page groups, such as all your blog pages, using the Magic Events capabilities.
A common practice today for analyzing pages is using heat maps. Heat maps provide very high-level data on how people use your site. However, rather than using heat maps, Oribi collects the exact number of clicks for each button. Without defining any code events you can see what the most popular buttons are on a page and what percentage of visitors click each one. This breakdown will help you understand what your visitors are looking for.
Tip: Find the most clicked buttons on your key pages and highlight them on your site. These are the actions your visitors are looking for. Buttons with a low number of clicks you might want to place on another page.