Oribi’s filters and Compare Periods capability—available in the All Visits, Explore Button Clicks, and Explore Pages sections of your Oribi account—enable you to see how changes you make affect your results and which areas require your attention.
In this tutorial, you’ll learn how to use these features to:
Determine whether a change you made was successful or not
Better understand the behavior of different segments of visitors
Identify which platforms and areas of your website perform best
Where to Find Oribi’s Filters & Compare Periods Capability
Head to the All Visits or Explore sections in your Oribi account.
From the left side menu of your Oribi account, enter one of the following sections (depending on the action you’d like to explore): All Visits, Revenue, Explore Pages, Explore Button Clicks, or Explore Custom Events.
In these sections, you’ll find a complete breakdown of how your site’s buttons and pages performed for a selected time period—the total number of unique clicks on each button or visits to each page, the conversion rate, how many times the button was clicked or the page was visited in a certain funnel, and how many clicks/visits each button or page received by platform, location, and page. It’s all here!
Choose which action you’d like to explore.
Decide which button or page’s performance you’d like to explore first. Then select that button or page from the dropdown menu at the very top of the screen, or choose it from the list on the left.
Filter your data using the dropdown menu.
You can choose to filter by platform or country.
The sky’s the limit here! For each filter, you can choose to include or exclude the selected value by using “is” or “is not”, as well as include multiple values for each filter. You can also filter your data for an even narrower segment of visitors by applying several filters at once.
Use Case Example:
Want to know if your blog readers from the US and Canada make it to your main homepage? Make sure you’re viewing data for your blog pages, and then filter by country, mark “is” as your condition, and select those three countries in the dropdown. You’ll be able to see in the Button Clicks area how many of those visitors clicked through to the homepage.
Compare your button or page’s current performance with its performance from a previous time period.
This part’s super easy: just toggle the “Compare to previous period” radio switch located above your data.
Now, as you scroll through the section, you’ll see how your button or page’s performance has changed compared to the previous time period.
Use Case Example:
Need to see if the headline change you made to your landing page last week resulted in more visits to the pricing page? Make sure you’re viewing data for your pricing page, and then toggle the “compare periods” switch. Scroll down to your funnels, and locate the funnel that includes both pages. Is the conversion rate higher or lower this week?
Apply filters and compare periods for even more precise data.
Not only can you use Oribi’s filters and compare periods capability separately—you can use them together! These capabilities combined enable you to zero in on a particular country or platform and instantly see if the changes you made there were successful.
For example, let’s say you made a change to your targeting last week. To see if that change was successful in bringing more visitors to your store, head to the Explore page visits section of Oribi. Filter by country, then, hit the “compare periods” toggle. You can now scroll through to see if more visitors came through the targeted countries before or after your change.
And that’s all there is to it!
Any time you make a change to your site, whether it’s the placement of a button, the text on a landing page, or something else entirely, the Compare Periods feature makes testing your results and determining the right course of action easy. Similarly, using the Filter feature to keep tabs on the various facets of your results will clue you in to what’s working (or not) so you’ll know exactly where to optimize next.